Privacy Notice

Last Updated: Mar 5, 2025

Privacy Notice – Highlights

What Information We Obtain

Information you provide when you use the Digital Services, including when you sign up, create an account, list vehicles or place bids.
Information you submit when participating in surveys, sweepstakes, contests, or promotions.
Information collected by automated means such as cookies or pixels.
Precise location information when location services are active.
Information we obtain from other sources, such as business partners and social media platforms.

How We Use Information We Obtain

To process your requests and provide you with the Digital Services.
To learn about users and analyze how you interact with the Digital Services.
To communicate with you, including marketing and promotional communications.
For advertising and marketing purposes, including targeted ads.
To protect our rights and comply with legal requirements.

How We Share Information

With sellers and other users when you engage in transactions or auctions.
Within the DriveLane family of companies.
With service providers that perform services on our behalf.
With advertisers and marketing-related service providers.
With social media platforms when you interact with our content.
With business partners for co-branded offerings.
When required by law or to protect our rights.

Your Privacy Rights

You may request to access, delete, or correct your personal information.
You can opt out of marketing emails by clicking "Unsubscribe" in our emails.
You can take steps to limit targeted advertising on your browser or device.
Depending on your location, you may have additional privacy rights.

Additional Information

We use security measures to help protect information from unauthorized access.
The Digital Services are operated from the United States.
The Digital Services are not intended for children under 18.
Additional disclosures apply to California, European, and Canadian residents.

Contact Us

If you have questions about our Privacy Notice or privacy rights, please contact us at privacy@drivelane.com

A. Introduction

This Privacy Notice applies to the website, mobile application or other digital service (each a "Digital Service") linking to this Privacy Notice and owned or operated by DriveLane. This Privacy Notice describes the privacy practices of DriveLane only and does not cover other users or companies, including those that may advertise or sponsor content on the Digital Services.

B. What Information We Obtain

1. Information You Give Us

We may ask you to provide information when you use the Digital Services. This may include:

Contact information (name, address, email, phone number)
Vehicle listing information (year, make, model, VIN, location, photos)
Demographic and interests information
Payment information for transactions
Comments, photos, videos and other content you share
Location information when you permit access
Transactional and activity information (listings, bids, requests)

2. Information You Give Us About Others

You may give us information about others, such as when sharing our content with friends. Do not give us information about others unless you have their consent.

3. Information Automatically Collected

We and our service providers automatically collect information through cookies, pixels, and similar technologies:

Device and browser information
IP address and general geographic area
Device identifiers and unique identifiers
Browsing activities and content interactions
Information about how you accessed the Digital Services
Demographic and interests information
Email interaction data (opens, clicks)

4. Information From Other Sources

We receive information about you from:

Third-party sites, apps, and content distribution platforms
Third-party data suppliers and business partners
Social media platforms when you engage with our content

C. How We Use Information We Obtain

We use your payment card information (card number, expiration date) for limited purposes such as processing transactions and providing requested services.

Important: If you complete a transaction with another user or seller, we will provide your personal information to them to facilitate the transaction. Other users and sellers are independent and responsible for their own handling of your information.

1. To Provide You with the Digital Services

Processing requests for listing or bidding on vehicles
Providing customer assistance and technical support
Customizing content and providing recommendations
Maintaining, operating, and improving the Digital Services
Analyzing how you interact with the Digital Services

2. To Communicate with You

Sending informational messages about the Digital Services
Delivering marketing and promotional communications
Responding to your questions and requests
Communicating about surveys, contests, and promotions

3. For Advertising and Marketing

We engage in targeted advertising (also known as online behavioral advertising) based on your interests and activities. This may include:

Serving targeted ads on our services and third-party sites
Using cookies and similar technologies to collect information
Combining online and offline information for advertising purposes
Cross-device linking to provide seamless experiences
Analyzing advertising performance and reach

You can limit targeted advertising through industry opt-out tools and device settings described in Section E.

4. To Protect Our Rights

Detecting and preventing fraud and illegal activities
Performing audits and enhancing security
Complying with legal requirements and enforcing policies

D. How We Share Information

1. Sellers, Other Users, and Third Parties

If you transact with another user or seller through the Digital Services, we provide your information to facilitate the transaction you requested.

2. Affiliates and Subsidiaries

We may share your information with affiliates and subsidiaries within the DriveLane family of companies.

3. Service Providers

We engage vendors and affiliates to provide services on our behalf, such as payment processing, email distribution, analytics, and ad serving.

4. Advertisers and Marketing Partners

Depending on your jurisdiction, we may provide your information to advertisers, ad networks, and marketing businesses for advertising and marketing purposes, including targeted advertising.

5. Social Media Platforms

If you interact with social media features on the Digital Services, the relevant platforms may collect information. Review their privacy policies to understand their practices.

6. Business Partners

We may share your information with business partners for various purposes, including co-branded offerings and marketing.

7. Legal Requirements

We may share your information when required by law, to protect our rights, or to comply with legal process and regulatory requirements.

8. Corporate Transactions

We may transfer your information in connection with a sale, merger, acquisition, or other disposition of our business.

E. Your Privacy Rights

U.S. State Privacy Rights

Residents of states with applicable privacy laws may have the following rights:

Right to Access: Request the types and specific pieces of personal information we hold about you
Right to Delete: Request deletion of your personal information (subject to exceptions)
Right to Correct: Request correction of inaccurate personal information
Right to Opt Out: Opt out of the sale of personal information or targeted advertising

To exercise these rights, please complete the form available at our website or contact us at privacy@drivelane.com

Direct Marketing Opt-Outs

Email marketing: Click "unsubscribe" in marketing emails or manage preferences in your account
Text messages: Reply STOP to opt out of text message marketing
Direct mail: Contact us in writing to stop postal mail offers

Targeted Advertising Opt-Outs

You can limit targeted advertising through:

Browser settings: Adjust cookie settings in your browser
Industry opt-out tools: Visit youradchoices.com/control
Mobile device settings: Adjust advertising settings on your device
AppChoices app: Download from your app store to limit mobile app tracking

F. How We Protect Your Information

We use security technologies and procedures to help protect information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure.

G. Non-U.S. Visitors

We operate the Digital Services from the United States. Information may be processed and stored in the United States or other countries.

H. Children's Privacy Rights

The Digital Services are not intended for use by children under 18, and we do not knowingly collect personal information from children under 18.

I. Links to Third-Party Services

The Digital Services may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of these third parties. Please review their privacy policies.

J. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. We will publish the updated version on the Digital Services and indicate when it was last updated. Your continued use of the Digital Services after changes constitutes acceptance of the updated Privacy Notice.

K. Contact Us

If you have questions about this Privacy Notice or privacy rights, please contact us at:

Email: privacy@drivelane.com

DriveLane
300 West 57th Street
New York, NY 10019

California Residents

California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise your CCPA rights, please visit our privacy request form or contact us at privacy@drivelane.com